“We’ve barely begun to scratch the surface of streaming’s impact not only on consumer behavior, but also on the multi-billion dollar advertising and entertainment industries,” said Conviva CEO Bill Demas in a statement accompanying the report.
Across all of the Americas—North America, Central America, South America, and the Caribbean—streaming time increased 63% over the October-December 2018 period. In Asia, streaming increased 10%.
In the U.S., streaming time spent on mobile and tablets grew the most (67%), with streaming on TV rising 53%, and increasing computers 21%, Conviva found.
Nearly two-thirds (63%) of streaming video watching happens on TVs, across the Americas, the report says. Mobile viewing accounts for 21% of viewing, with computers grabbing 7% of viewing hours.
On-demand content remained the preference of streamers, accounting for 66% of global viewing time, up from 59% a year ago, according to the report. Live video streaming increased from a year ago, but overall accounted for 34% of viewing time.